Lesslie.se
Website copy via Four Inches
“Your accountant and banker, made digital.”
The challenge
I was approached by Four Inches, a specialist tone of voice and copy agency based in Stockholm for support with making Lesslie’s translated English sound more conversational and written in a native tone. Lesslie is a fintech company with a digital-first product. Its copy had been digitally translated, resulting in English website copy that felt a little lumpy and artificial.
The solution
I rewrote the English website copy to sound conversational, easy to understand and engaging. I managed the complex financial themes and language without falling back on jargon, and made sure the copy could be read well on screen or on a phone.
The success
The client was so happy with the copy that it went live with no amends. I went on to work with Four Inches on several Swedish-to-English simplification and tone of voice projects.
Website copy extracts
Reproduced with permission from fourinches.co
Reproduced with permission from fourinches.co
Reproduced with permission from fourinches.co
“Ruth’s copy is clear, engaging and simple to read. She hits the briefs perfectly, but more importantly she challenges us to do better. Turnaround is speedy.
Thanks to her, we deliver on tight deadlines, look smarter and feel smarter too.”
— Kim McLaughlin, Four Inches
