3 Little Pigs

The challenge

New York-based deli foods brand 3 Little Pigs was going through a rebrand and needed a fresh and fun website to sell its products and advertise its recipes to customers who love a laid back approach to charcuterie. The brand wanted to speak to a new generation of customers who want charcuterie without the formalities and want to ‘break the board’.

The solution

Working with remote agency Series Eight, I wrote new website copy and expanded 3 Little Pigs’ new tone of voice to include use cases for social media and other marketing channels.

I helped the brand really capture the French spirit of fun food without the stuffy old ways of serving it. All copy reflects and closely follows the charming yet quirky tone of voice and received minimal amends from the agency and the client.

I also wrote product description copy to go on more than 50 unique deli and charcuterie products stocked on its website and on Amazon and other online and physical retailers.