My blog
Professional insights, industry stuff, ideal clients, video games, health and personal stories. There’s something for everyone so grab a cuppa.
What is simplification?
Taking something complicated and breaking it down to the heart of the message – that’s why I do what I do.
Going freelance in a pandemic
It’s exciting, potentially being a crocodile’s dinner. It makes you quicker, more responsive, more decisive.
Why copywriting matters
Maybe we used to tolerate a bit more beating around the bush, but these days we want the facts and we want them fast.
5 creative lessons for copywriters
Here are the 5 biggest lessons I've learned about creativity and what to do when it strikes.
Deafness: my life in mono
My right ear doesn't work – never has and never will. It's simply somewhere to rest my glasses and to put earrings in.
The comforting power of nostalgia
The past isn’t just another country: it’s another universe.
Lockdown, running and me
Caitlin was right: it does feel like dancing. And I’m going to carry on dancing as long as I can.
How to be successful in 3 small words
In today's world where honesty, usefulness and kindness seem to come at a premium, let me tell you what I think success really means.
Psst, this isn’t everything
I also write fiction, and I’m working on my first feature-length novel called The Offering. If you want to help me get it published, you can buy me a digital coffee on Ko-fi. Thanks for your support.